What’s your particular role in adidas Runtastic, Andrzej? And although we’ve been working remotely for almost a year now, our amazing company culture hasn’t suffered under these circumstances. We can proudly say that our products are available in 10 languages. Together we work on creating the best products, content, and experiences. What started as a small start-up in 2009 is now an international company in the digital health and fitness space with more than 280 employees from over 41 different nations. How many people work creating content for the app + related services? We found out more details about how the company manages its media section thanks to Andrzej Kozlowski, Workflow Manager for Media at Adidas Runtastic.Īdidas Runtastic is a really popular app with millions of followers around the world. With more than 323 million downloads and 172 million registered users, it generates a significant volume of pieces produced entirely in-house every week. On occasions like the ones we are dealing with, these are specially created for a given event.Īdidas Runtastic, although it started as a small startup, is now a giant in the world of mobile applications. This trend has also pervaded the applications that we can find on our mobile devices, which serve as windows to thousands of audiovisual items. Both the explosion of new channels and the structuring of different target audiences have led to ever increasing efforts by corporations to generate customized, adapted pieces. The traditional broadcast world, the one that includes television, has been forced to manage a growing volume of audiovisual assets.
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